FUNS JACOBS Creative Strategist

Gregory van der Wiel is an international football star who played for some of the worlds biggest teams like Paris Saint Germain, Ajax Amsterdam and played the 2010 World Cup Final in South-Africa. Widely recognized for his attacking playing style, swag and entrepreneurial ambitions.

After he transferred to Toronto FC in 2018 it was time to use this opportunity to take his brand to a next level and, for the first time in his career, show his true self.

Gregory wanted to prove that he is much more than a football player and it is not only about what he does on the pitch. The challenge was to create a platform where he could connect with his fans, be himself, and express his own taste on things. No boundaries.

Creative Direction: Ricardo Mingacho
Scope:
- Creative Direction
- Visual Identity
- Copy
- Website
- Digital Photography
- Video

Creative Strategy: Funs Jacobs
Scope:
- Strategy 
- Social Media
- Copy
- PR/Media 
- 35MM Photography
- Video

Special thanks to Gregory van der Wiel himself for his balls and ongoing trust.