FUNS JACOBS Creative Strategist

One Legacy Sports is a sports management company with a heavy focus on basketball. Founded in 2017 by Mike George, One Legacy is on a mission to become the best boutique firm for basketball. They drive by their family bond, something George missed while working at other big sports agencies.

Currently One Legacy represents some of the finest NBA talent with the likes of Jamal Murray (Denver Nuggets), Dillon Brooks (Memphis Grizzlies), Dwight Powell (Dallas Mavericks), Rondae Hollis-Jefferson & Oshae Brissett (Toronto Raptors), Kyle Alexander (Miami Heat), Ignas Brazdeikis (New York Knicks), Naz Mitrou-Long (Indiana Pacers) and Jaylen Adams (Portland Blazers). In addition One Legacy represents numerous talent all over the world and in the G-League. 

The challenge was to bring flair and swag to the world of sports agencies. Most sports agencies don't take care of their own brand although they preach they know how to build the brand of an athlete. We wanted to show that One Legacy knows how it needs to be done and give that young, fresh, edgy look and feel that most of the players have on and off the court. 

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Creative Direction: Ricardo Mingacho

Creative Strategy: Funs Jacobs

Special thanks to: Rajeev Anand & Adriana de Camões

Website: Strike UX

Produced by: Bare Knuckle