Street Dreams is a newly formed investment fund from Toronto, Canada. SD is focussed on offering high net worth athletes a solution for their challenge: how to wisely invest their hard earned capital. SD will function as a bridge between the world of investment and capital management and the entertainment (mainly sports) industry. SD has a team of proven professionals who have massive experience in combining these very different types of fields.
We wanted to shake up the world of finance with a more casual tone of voice. The goal was to bring a fresh and fine look into a formal world. We started by applying the geometric proportions that you normally find in fields like math, physics or architecture. Add to that a more human approach, strength and elements of preparation that you need to achieve something. Never forgetting the roots of street culture and sports.
"Sweet dreams are made of this
Who am I to disagree?
I traveled the world
And the seven seas
Everybody's looking for something"
Creative Direction: Ricardo Mingacho
Creative Strategy: Funs Jacobs & Gregory van der Wiel
Website: Strike UX